Private Label vs. Custom Manufacturing: Which Is Right for You?

Dear Reader,

If you’re launching or expanding your jewelry brand, you’ve likely come across two main production options: private label and custom manufacturing. So, which one makes sense for your business?

Private Label Jewelry:

✔ Pre-designed styles you can brand as your own

✔ Faster production timelines

✔ Lower upfront investment

✘ Less differentiation, since other brands may offer the same item

✘ Potentially high tariffs

Custom Manufactured Jewelry:

✔ Fully unique designs tailored to your brand

✔ Complete creative control

✔ Stronger brand differentiation

 ✔ Manufactured in the USA or partner countries

Both have their advantages, and the right choice depends on your goals. At Atila, we offer both solutions—however, our specialty is custom jewelry manufacturing.

Given the complexities of tariffs and the trend of many companies outsourcing manufacturing to countries like China, custom manufacturing could provide a unique opportunity to create and sell bespoke jewelry pieces for your brand without a significant increase in cost.

Let’s find the best fit for your brand.

Contact us today to learn more.

Cheers,

Your Atila Team