Creating Awesome Jewelry for Awesome Brands
Always delivering the best for the best. We’re passionately dedicated to bringing our clients’ visions to life through distinctive, custom-made jewelry, and are proud to be known as the best jewelry manufacturer for brands in the business. Period.
We grew up in the industry and have explored and experienced every facet – from retail and repair, to manufacturing and design. We live, breathe, and embrace the jewelry design and production lifestyle.
What sets us apart is we truly understand every vertical of this industry. This gives us the edge to help build jewelry brands, curate collections, and allow anyone who collaborates with us to succeed. With manufacturing as our specialty, we can offer full design curation as well. We have factories in Downtown Los Angeles, Indonesia, and Armenia, all equipped to manufacture your customized jewelry with consistent quality and at unbeatable pricing.
meetOUR JEWELERS
With years of experience under our belt in an industry we love, we are excited to bring our expertise and passion to our work and share it with the people we meet.
ATILA GHASSEMI
Atila’s journey in the jewelry industry began at 16, working in jewelry repair. His passion quickly grew, leading him to manage a high-end jewelry store, where he earned his GIA graduate degree in diamonds. Under his leadership, the store achieved a #1 ranking for eight consecutive years and reached record profitability.
Building on this success, Atila launched his own custom design studio and, through strategic brand partnerships, expanded the business into the thriving operation it is today. Over eight years ago, he partnered with co-founder Steve, and together, they have been helping brands scale and elevate their businesses ever since.
STEVE ULIKYAN
Steve’s exposure to jewelry manufacturing started at a young age, growing up around his father’s jewelry factory. Immersed in the craft from the beginning, he naturally developed a passion for high-quality jewelry making. Over the years, he honed his skills, becoming a master jeweler known for creating custom pieces not only through design, but also by crafting them by hand.
Beyond his craftsmanship, Steve co-founded Jaxxon, the world’s leading men’s online jewelry brand. As head designer, he has curated collections since its inception, shaping the brand’s identity and success.
After numerous achievements in the industry, Steve partnered with Atila to launch this design firm dedicated to helping online jewelry brands scale. With deep experience in both design and production, Steve ensures that every piece is not only beautifully crafted but also built for lasting quality—a major advantage over the average design expert.
OUR DESIGN
philosophy
Our design philosophy is simple: create and curate insanely cool products – and make the process easy for you. We have a deep passion for this industry and focus on designing jewelry that helps brands stand out from the crowd. Our process is collaborative, flexible, and accessible so we can make the design and production process seamless. Our goal is to build long-term relationships focused on taking your brand to the next level.
How We Started
ATILA originated from our initial factory, Cubic Zee, established in 1992 in the heart of downtown Los Angeles’ jewelry district. Over the years, many factories have appeared and disappeared, with only a few remaining alongside us. From the start, our major focus has been on serving smaller jewelry factories and wholesale jewelry companies, specializing in the production of solid gold and diamond jewelry.
By 2010, we expanded to include silver and brass production in Indonesia, enabling us to cater to a broader range of clients. We gradually began to grow this aspect of our business.
We recognized that there wasn’t a transparent and straightforward entry point for individuals outside our industry looking to break in, and we decided to change that. In 2015, we decided to launch this division of our company to expand into serving companies, creators, and up and coming brands get their foot in the door without sifting through the opaqueness that is our industry. We wanted to make it easy, fun, and supportive for those wanting to break into this traditionally small and private industry.
Since then, we’ve helped brands grow and scale, supporting their double and triple-digit year-over-year growth. Our own sustained success has allowed us to open additional factories in Italy for chain production and Armenia for various gold, stainless steel, and overflow projects.
We are both excited and proud to foster the creativity of those looking to build a jewelry brand or those seeking an effective way to profitably elevate their business to the next level.
BRANDS THAT LOVE US
LET’S TALK ABOUTYOUR PROJECT
Schedule a 30-minute consultation to discuss your goals and learn more about how we can help bring your vision to life.
If you don't know jewelry, know the jeweler.
— Warren Buffett